Privacy Policy
1. When and what information does AFFORD collect?
- AFFORD collects basic information required to process your requests and orders, including:
- Name
- Mailing address
- Email address
- Phone number
- We will collect this information when you:
- Purchase products, services, or gift certificates through our online store
- Sign up for email notifications or newsletters
- Your payment card information is requested only when you place an order. It is transmitted using a high level of encryption to help ensure the safety and security of your data.
- When you browse our website, we also use “cookies” (small data files stored on your device) and similar technologies to gather information about your preferences and activity. This may include:
Your internet service provider’s address (IP address)
The pages you visit on our website
Links you click and other activities on our website
- We do not link this information to individual customers, and we do not use cookies to store sensitive information such as passwords or credit/debit card details.
2. Why do we collect this information?
- We collect your information primarily to
- process and fulfill your orders
- arrange shipping and delivery
- provide customer service and support
- For example, we may contact you to
- provide updates on your order
- inform you about shipping status
- clarify any questions or issues related to your purchase
- We may also use your information to
- improve our products and services
- enhance our website content, layout, and navigation
- customize your experience on our website
3. What steps does AFFORD take to ensure security when shopping online?
- When you place orders or access your account information, we use Secure Socket Layer (SSL) technology. SSL encrypts the information you enter before it is sent to us, helping protect it from unauthorized access.
- In addition:
- All customer data we collect is protected using reasonable security measures
- We use up-to-date internet security methods and technologies to help prevent unauthorized access, maintain data accuracy, and ensure the proper use of information
- Please note that while we strive to protect your personal information, no method of transmission over the internet or method of electronic storage is 100% secure.
4. Does AFFORD share my information with other companies?
- AF respects your privacy and understands that you do not want your personal information shared with unrelated third parties.
- The information you provide will only be used for its intended purpose, such as processing and completing your online purchase or providing requested services.
- AFFORD does not sell, rent, or trade your personal information to any other company for their own marketing purposes.
- We may share your information with third-party service providers only when necessary to:
- Process payments
- Fulfill and deliver orders
- Provide technical or customer support
- These service providers are required to use your information only to perform services on our behalf and to protect your information in accordance with applicable laws.
5. How long we keep your data
- AFFORD keeps your personal information only for as long as it is reasonably necessary for the purposes for which it was collected, or as required by law. In general:
- Order and transaction records: Kept for as long as needed to complete your purchase and comply with accounting, tax, and legal obligations.
- Customer service communications: Kept for as long as needed to resolve your inquiry and maintain a record of our interactions.
- Marketing and email notification: Kept until you unsubscribe or withdraw your consent, or until we determine the information is no longer needed.
- When personal data is no longer needed, we will securely delete, anonymize, or otherwise remove it from our systems in a reasonable manner.
6. Your rights regarding your personal information
- Depending on your location and applicable laws, you may have some or all the following rights in relation to your personal information held by AFFORD:
- 1. Right of access
- You can request confirmation of whether we process your personal information and, if so, request a copy of the information we hold about you.
- 2. Right to correction (rectification)
- You can request that we correct or update any inaccurate or incomplete personal information we hold about you.
- 3. Right to deletion (erasure)
- You can request that we delete your personal information in certain circumstances, for example where it is no longer necessary for the purposes for which it was collected, or if you withdraw your consent (where consent was the legal basis for processing).
- 4. Right to restrict processing
- You can ask us to restrict how we use your personal information in certain cases, such as while we verify its accuracy or consider an objection you have raised.
- 5. Right to object
- You can object to processing of your personal information where we are relying on a legitimate interest, including objecting to direct marketing at any time.
- 6. Right to data portability
- Where applicable, you may request that we provide your personal information in a structured, commonly used, and machine-readable format, and/or request that we transmit it to another controller where technically feasible.
- 7. Right to withdraw consent
- If we rely on your consent to process your personal information, you may withdraw that consent at any time. This will not affect the lawfulness of any processing based on consent before it is withdrawn.
- We may need to verify your identity before fulfilling certain requests, to help protect your information and the security of our systems.
7. How to contact us about privacy
- If you have any questions or concerns about this Privacy Policy, our data practices, or if you wish to exercise any of your rights, you can contact us at:
- Email:support@theafford.in
- Mailing address:
- Bastex Consultancy Services Pvt Ltd - AFFORD
- No.11, 2nd Main Road, Subashree Nagar, Porur,
- Chennai, Tamil Nadu - 600116
- India
- When you contact us, please include your name, contact information, and a clear description of your request or concern so we can respond efficiently. We aim to respond to all privacy-related inquiries within a reasonable time frame and in accordance with applicable laws.
