AFFORD can focus on a niche such as "Affordable, trendy, and quality fashion apparel for young urban professionals and millennials across all categories." This includes casual wear, formal wear, ethnic wear, and activewear targeting consumers who look for style and value without compromising on quality. Additionally, emphasizing inclusivity in sizing and designs can appeal to a broad customer base within this niche. AFFORD is owned and operated by BASTEX CONSULTANCY SERVICES PVT LTD